Blogging language or blogging terms

Article/post – An article is an actual post that you’re writing which you want visible on your blog so that everyone can read it.

Author – Is the person who wrote the article/post.

Avatar – Is the audience you are targeting or the person who will be buying from you. Your ideal customer where you have put yourself in their shoes to understand what their habits, interests, difficulties etc are.

Automate – Something that is controlled by a machine and not a person.

Blog – Are entries either by an individual or a group of people on a website or a platform. It is a space where one can express their ideas, thoughts, passions, knowledge, expertise and even sell their products.

Blogger – The person who is writing and posting the articles/posts onto the blogging platform or website. The person in the act of writing the posts is a blogger who is blogging.

Blogosphere – This is a social networking service where authors can publish their opinions and exist together in a connected community.

Blogroll – This is a list of links that possibly the author likes, benefits from and wants to share so that readers can have more information. This might be accessible through a sidebar.

Blogiversary – Your blog’s birthday

Blogging language or blogging terms

Bounce rate – Someone who has a look at your website, doesn’t take action and leave.

Call to action – This is a prompt or a phrase asking your followers, readers, potential customers and customers to take action.

Category – This is almost like having a genre for a fiction or non-fiction book only you’re adapting it more to your article. Maybe you’ve written an article about finding time for blogging as a single parent. You can put this in the category of single parents, single mom, or starting a business in blogging.

Click bate – A headline that can potentially be so good that it goes viral or draw readers in.

CMS – This is a software that helps users to create, manager, modify, add, publish a post on a website.

Comments – Allows your users, customers, potential customers or other interested parties to connect with you or you with them to engage.

Content marketing – writing quality posts, promoting your content, converts the followers to subscribers and then sell them a product.

Content Syndication – This is taking your blog posts and distributing them to different sites.

Conversion rate – The number of followers, potential customers or customers in your list that has taken action in purchasing your product.

Copyright – A person’s legal right to their intellectual property.

Creative Commons – This is a type of licensing used in photo sharing sites.

Default theme – This is a fallback theme in case something happens to the active theme you’re currently using.

Draft – This is the status of your post if you still didn’t publish it or have it saved for publishing at some point because you still have something to edit or add to the post.

Direct traffic – A URL directly typed into a browser.

Email – Messages sent to you via electronic means.

Feed – Shows the content from old to new. The fresh post will show in the feed.

Gallery – This is the area where you can load or use your existing images to add to your post.

Guest post – Writing and publishing an article on someone else’s blog.

H1, H2 and H3 – These are heading tags with different sizes of headings.

Host – The company who provides space on their servers to store your blog.

Index(ed) – A process where search engines find the content and then make it available to users. They store it and display it in the search results.

IP Address – This is a unique address assigned to your computer (almost like a computer’s identity) enabling you to communicate with other devices using the Internet Protocol.

Internal link – Connects one page of a website to a different page on the same website.

Keywords or long-tail keywords – Keywords are the words you’ve researched which you will or have added into your article. Keywords that are most researched by your avatar which you then create your content around.

Blogging language or blogging terms

Lead magnet – Giving your followers something valuable to subscribe to your blog.

Link – A link is a word, a group of words or an image that you can click on to go to a new page.

Meta description – This is a short description of the post or the particular page.

Monetisation – Is a way to make money through your blog through affiliate links.

Niche – To whom you’re writing the content for, i.e. for a specific group of people that you’re marketing to, selling a particular product or service to.

Opt-in – See the definition of lead magnet

Organic traffic – Visits to your page without paid advertising through the search engines, i.e. Google, Yahoo, Bing etc.

Publish– When your content is online for viewers to read.

Page – Page are the parts of your site that will remain timeless without hardly ever-changing. These are the parts of your site that remain static compared to posts.

Plugin – This a file that can be uploaded onto your website. WordPress often has a plugin directory where you can choose a file to increase the functionality of your website. For example, adding in a calendar or contact form.

Blogging language or blogging terms

ROI – Return on investment, meaning how much you’re getting back from your business to the amount you’ve invested.

Robots – Provides information about a given web page to help search engines categorize them.

RSS – This is an abbreviation for Really Simple Syndication. This means that your readers can subscribe to your content, making it easy for them to follow your content.

Social media sharing – This is a tool that allows your content to be shared through social media in one click.

Subscribe – This is when you only give access to people who want to read your posts through a subscribe button.

Sidebar – This could be a menu with a list of options on the side with lots of information about the website.

Spam – Is basically junk email which is unsolicited and can even include advertising.

Blogging language or blogging terms

SEO – Search engine optimisation is a way to have the search engines find your blog and help your ranking and visits.

Tag/Tagging – This is similar to a label. Look at it like you’re labelling a file in a filing cabinet.

URL – This is the full address to access the website with the article.

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Mark Ford