Content syndication and SEO

Hello, Mark Ford here, today I want to talk to you about content syndication. So, let me rap away…

I am going to go into how content syndication helps to boost your visits even while you’re using SEO techniques.

Both small and large businesses want to get customers, and they’re using blogging to pull in their audience. The challenge for all businesses is getting fresh and a lot of content in front of the audience.

Syndication is a very important piece of the content marketing process and has been around for years, but if not done correctly, you can get penalised for it.

Syndication helps solve the problem when it comes to building a following. Through SEO and syndication, and you can get more views on your content.

If this is the first time, you have come across this article or this website you can click on this link to find out more about SEO

Content syndication and SEO

What is content syndication?

Content syndication is when you take a published post from your website and distribute/republish that same post on third party sites to get more exposure and a bigger audience.

How else does content syndication help your website or your business?

When you distribute your content through third parties, you will also get people sharing your content; this will build links which will drive more traffic to your website.

Through content syndication, you can reach such a broad audience that you never knew you could reach partly because the internet is so big.

By marketing your business through content syndication, you will save so much money. Content syndication is a very cost-effective (low cost) way to reach a huge audience.

Content syndication is a bonus to the current SEO plan that a small or large business has. Not only does content syndication help with leads, but it also helps with brand awareness, your visibility and makes you an authority figure over time.

Can content syndication impact your SEO efforts negatively?

Content syndication is duplicated content, but Google does not penalise you for this unless you’ve been doing things unethically. Google will only index one version if several versions flying around on the internet. Once a small or a large company publishes a post, they can choose to share the post in their groups, niche, online community, and third-party platforms where their market hangs out. This is similar to traditional printing where you share something with someone only today; we’re living in a digital world.

What is the rel=canonical tag?

The site that has republished your content needs to have a rel=canonical tag so that it can link back to the original content. It passes all ranking data to Google so that your page can come up on the search results.

Content syndication and SEO

Where should you publish your posts?

You need to search for the websites where your market hangs out. If you search, you will find places where you can republish your articles for free and for a minimum cost. You can find business communities, social networks, blogging platforms. Some examples that come to mind is Quora, LinkedIn, Facebook, Onlywire, just to name a few.

Tips on starting out with content syndication and how to syndicate

Quality content

In general, your content should be of high quality if you really are coming from a place of helping your market and providing a service to resolve a problem. The quality of your content will attract readers. Keep your articles fresh and look at current trends as you write them. This helps you to keep things fresh to the current pain points, challenges or even topics that your market is talking about.

Use links

Links are essential while syndication. While working with partners ensure that a canonical link is included so that the content can be linked to you.

Guest posting – Keep in mind this is different from syndication

The right timing

Perhaps you’ve written an article that has done well, and now the same topic resurfaced. Perhaps a well-known company, e.g. a law firm or a well-known consultancy, is involved. You’ve been reading their blogs. You can approach them providing the link to the old article, especially if you know the subject really well and ask if you can write an article for them.  This is NOT syndication.

You can also take the article you’ve written that has done well and syndicate it because the topic has now resurfaced.

How to find companies in your niche that you want to do a guest post for?

Type in google your niche and use keywords like:

“Guest post”

“Write for us”

“Contributing writer”

“Guest posts wanted”

See this example where I’ve just typed in “blogging write for us”

Content syndication and SEO

What is a NoIndex Tag?

This means that your page has not been indexed by Google bots, meaning it will not show up on the search engine results page.

When approaching partners ask them if they’re willing to use the “Noindex” tag. This way you don’t lose organic search engine traffic, and also you have the original content which won’t be outranked by the content you’re going to republish. If this is not an option, ask your partners if they can give you a clear attribution and a backlink to your site.

To get huge companies to republish your blog post, you must be a good writer and another way to do this is to become a guest blogger.

Contact companies with high authority and those with less authority

Whether this helps in ranking higher than authority sites or not at least this will help you get more referral traffic.

Syndications risks

Legal problems – The content provider has to provide the content and companies can be faced with copyright issues if the content goes onto their website without consent.

Risk of duplicated content – If you’re not careful with the “NoIndex” tag content which you’re publishing on your website and the partner’s website can show up as a duplicate on Google which doesn’t help your ranking and can get you penalised.

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Mark Ford