How to find your reader or customer Avatar?

Hello, Mark Ford here today we’re going to look into how to find your reader or customer Avatar. If you’ve been reading the blogs on this website, on this link I provide a definition for the word Avatar

Let’s go into what a reader Avatar or your customer Avatar is if you will be selling something.

Your reader Avatar is the type of person who you are targeting to read your blog posts, and your customer Avatar is the ideal person you’re selling your products to.

The concept of Avatar basically comes from marketers putting themselves in their customers’ shoes so that they can provide the product that their Avatar can benefit from.

How to find your reader or customer Avatar?

To find your reader Avatar, you’re going to have to look at where they hang out, their demographics, how they view things, their attitudes etc. By looking at their habits and several things like their location or even their marital status you can put yourself in their shoes and tailor your content by finding out their challenges, their needs, what they read, and also what they’re buying.

Are you currently running a company? If not, have you worked in Sales? Or this is another way how to find your reader or customer Avatar. Can you think of a regular customer, you or someone you know that is a faithful/loyal customer to a brand. Now pretend you are the loyal customer to your product/blog or the customer trying your product/blog for the first time. What could be their reaction? What could they be thinking? Is there something you could do better?

How to find your reader or customer Avatar?

Here are a few more questions that you can ask yourself to help you to find your reader or customer Avatar

What did your Avatar study? Did they go to school? Do they have children? How much do they get paid? What are their personalities are like? Are they stable in their jobs or travel?

The more you ask yourself the questions on how you think before buying a product or begin reading a blog; think of why that company got your attention and what drove you to become so loyal to a brand/product or blog.

How will finding your reader or customer Avatar help your blog or help you sell your product?

When you’re in your Avatar’s shoes, you will make your Avatar feel like you understand them which you really will if you’re coming from a place of service rather than a place of making a quick buck. More and more people will buy your product/read your blog posts because they find value from it or, maybe your posts are entertaining. The more you keep looking into this, the more difference you can make to people’s lives.

You will be surprised how your writing skills can get better each time you take a new approach to your Avatar.

How to find your reader or customer Avatar’s pain points?

What keeps them up at night? You know I don’t know anyone without a problem, do you? What is really affecting your readers or those buying your product? Can you find out what questions they’re asking themselves or what is the conversation going on in their head which is keeping them awake at night?

Go right deep, and you would uncover so many topics to talk about or so many places where you can solve their problem through your service, solution or blog.

You can download a customer Avatar sheet here as well as look at the example on this link

To succeed in today’s world where competition is so high getting your Avatar right is absolutely crucial, especially if your aim is to generate leads. You can spend loads of money on marketing efforts if you’re marketing to the wrong audience/target market.

How to find your reader or customer Avatar?

Multiple Avatars

It’s common to have numerous Avatars if you’re selling one product, providing one service or writing blog posts to a niche. You will find that it resonates and also benefits other Avatars. The trick is to start small then eventually your customers, readers and followers will end up growing. Through research, analysis, statistics, customer behaviour, and the typical client, you can identify your second-best Avatar. As you develop a strategy for your primary and secondary Avatars, you will eventually find a way to reach more Avatars. If you’re selling to everyone, you’re selling to no one. It’s best to start small and then grow from there.

Negative Avatars

Creating a negative Avatar can be very beneficial. This will tell you who exactly you don’t want to sell to, the type of customer you don’t want to attract, or that won’t benefit from the solution or your blog. By looking into this, you will get more clues than what you’ve already complied for your ideal Avatar.

How to find your reader or customer Avatar?

What is a Gravatar?

Gravatar stands for Globally Recognised Avatar. This name has been given because millions of people globally recognise them, and they have millions of users. The Globally Recognised Avatar has an identity. When a user from Gravatar leaves a comment on your site, their identity is pulled from the site that supports Gravatar, which then allows you to see their picture when they leave a comment on your blog.

Why should you use Gravatar?

If you have a blog, are a small business with a blog, or have several blogs, the chances are that you will be visiting websites, researching and reading blogs. You might even be commenting but to differentiate you from any other random person commenting on a blog post is your image considering the number of spammers out there. The more people see the same picture of you everywhere it’s likely to get their attention that they’d want to know who you are. They will end up looking you up and visiting your site.

How can I get Gravatar?

You can go straight to their website and sign up for free. Use the email address where you most comment from. Follow the instructions and add your company logo, or your image or what you’re currently using for users to recognise you on social media.

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Mark Ford