If You Really Want To Blog…

Then Get To Know What It’s All About.


Blogging Overview


Why Blog?

There are a thousand and one great reasons to write have a blog. But whether it’s to enhance your authority, compliment your passion or drive traffic to your offers. Your business is going to love you for it.

Why Blog Alone?

Some of the world’s most successful blogger hardly put pen to paper. There are thousands of writers just waiting to spread your message for you. You can reach a wide audience and scale your business to suit your vision.

Blogging Benefits

Drive FREE Traffic, Re-purpose and Network your Content, Create Authority and Brand Loyalty, Target Multiple Keywords… The list of positives just goes on and on.

Blogging Hurdles

Let’s be straight. Nothing worth doing doesn’t come with challenges. But getting clear on the common obstacles before they trip you up is the smart way to manage your blogging business. Boosting your pitfall’s know-how could save you months behind the keyboard.

This probably comes as no big surprise… but Blogging is still one of the most effective and low cost methods of marketing.


Syndication & Distribution.

These are the two magic words for any blogger. Get this right and you’ve got yourself a potentially limitless income stream.

Syndication & Distribution is about taking one piece of quality content and networking it effectively to reach the widest audience possible. Pure gold dust.

Check out the EXPLORER Membership Package with a Free Blogging Guide Report!


Keyword & Market Research.

This is the true difference between a successful and an unsuccessful blogging business. Miss out this ‘key’ factor and your not only leaving money on the table. You might as well not have come to play at all. Your blogs will be tumbleweed just blowing in the wind.

Attaining mastery of this one essential craft could turn your business around… long term.

Check out the EXPLORER-PLUS Memebrship for expert guidance on how to create unrivaled blog content for your subscribers and prospects.

Managing Blogger Overwhelm…

The secret to any smart and successful business person is in the way they manage their time and their tasks. Not all tasks are created equal… and a lot of them are not necessary at all.

Having a clearly set focus and plan in place for what’s going to be you best blogging strategy will not only be saving you time and ultimately money. It will save you a lot of headache in the process.

Check out the DISCOVERY Membership Package and receive your introductory blog training pack AND… New Hardcopy book – ‘WHY Blog’ delivering insights only the true experts know about.


FREE Report…

Uncovering the REAL Facts behind 6-figure blogs!

“..it’s absolutely crucial to understand the power of blogging in business.”

“Blogging covers so many of the essential bases for what a thriving business needs. Quality traffic engaged in what you’re talking about. Established authority and leading from a place of high value. That’s a golden combination. Any real business owner in this day and age would not overlook using blogging somewhere in their business strategy.”

The Million Dollar Question.

‘What To Blog About?’. This single important theme could make or brake your efforts as a blogger. Writing about random and misaligned stuff could spread your authority too thin and miss the target. Moreover, if you’re not bridging skillfully to your offers, then they might seem in-congruent and non of your traffic will convert into buyers.

However. Just putting a little thought, know-how and learning a few key skills around this topic, could put you in a different league of understanding. Something that will be well worth your time and effort.

Buildings without solid foundations fall down…

Effective Blog Structure is something easy to learn and will have a BIG IMPACT on the results you see from your blogging. When writing a truly quality blog, then a lot of factors come into play. But you can get to grips with many of the fundamental principles behind a successfully sculpted blog simply by following a handful of basic rules and trying them out consistently. Before long you’ll be churning out high value content to your readership and just watch your business thrive.

What is a Blog?

A Blogger is someone who shares their interests with the world. The blog stands as the portal into this world and should attract people who receive some kind of value for their time checking out the blog.

For some bloggers, writing is their passion. For others, the final creative and the message shared is what drives their blogs. 

Whatever the reason, an effectively built and consistently distributed blog can bring many opportunities for both the readership and the blog owner. Each quality blog post can provide first grade virtual real estate for promoting other products and services which the reader could chose to investigate.

This is one of the key reasons why any serious blogger should have a clear blogging overview, so that their efforts are best spent.



What is a blog for most small business owners?… Well, blogs can serve as perhaps the best free marketing strategy for promoting authority in a specific niche. That’s useful for any business getting up and running.

Blogger Vs Bloggers

What we say alone can often be quietened by the voices of many. Many professional blogs seek out a variety of authors in order to reach a bigger audiences.

Solution Based.

This blogging overview would be incomplete without stating the fundamental key to business. It’s about providing the solution to someone else’s problem. For a true blogger, that’s their one true goal.

A Blogger For Life…


Sharing value to others, bringing solutions to people’s problems. These are two things that go a long way, not just for a blogger’s business but for the nourishment of a individual’s purpose.

Blogging can provide a creative outlet for being able to share the best of what you know in a specific area, so that other people’s lives are made easier by the solutions and opportunities you provide in your blog.

A blogger who always comes from a place of distributing quality value is a blogger who is set for success in the arena of blogging.

Mark Ford – Blogging Expert

Blogging For Home Business?

Have you started a home business and are looking to blogging for some real results?

Learn more about the courses and training offered by master blogger Mark Ford and get you blogging business moving in the right direction.

Exclusive membership for serious bloggers.

In our elite blogger’s membership group you’ll get access to all the blogging resources you need to start making waves in the world of blogs.

Read the Blog

Should I outsource the content for my blog?

Should I outsource the content for my blog? Hello, Mark Ford here, Hope you are doing well. Now yesterday, I talked about outsourcing. I wanted to take you into the concept around outsourcing. I thought the topic would help you all-round in your business. Now that you...

How to find your reader or customer Avatar?

How to find your reader or customer Avatar? Hello, Mark Ford here today we’re going to look into how to find your reader or customer Avatar. If you’ve been reading the blogs on this website, on this link I provide a definition for the word Avatar...

Content syndication and SEO

Content syndication and SEO Hello, Mark Ford here, today I want to talk to you about content syndication. So, let me rap away… I am going to go into how content syndication helps to boost your visits even while you’re using SEO techniques. Both small and large...

What is SEO, and what does it involve?

What is SEO, and what does it involve? Hello, Mark Ford here, today I’m not singing rap songs. What a relief for you. I thought I’ll talk into SEO, after all, you should have all the information necessary for your blogging journey, especially if you’re already putting...

The difference between a blog and a CMS

The difference between a blog and a CMS The word CMS means Content Management System which in simple words means website. A CMS is a piece of software that is installed on the web host’s computer. So instead of installing something onto your piece of equipment, i.e....

Blogging language or blogging terms

Blogging language or blogging terms Article/post – An article is an actual post that you’re writing which you want visible on your blog so that everyone can read it. Author – Is the person who wrote the article/post. Avatar – Is the audience you are targeting or the...

A beginner’s guide to blogging

A beginner’s guide to blogging What is blogging? The first time the concept of blogging became recognised was through a Swarthmore College student in 1994. During that time, it wasn’t called a blog and was referred to as a personal homepage. In 1997 the term weblog...


“I just signed up. Why didn’t I pay $97 for this blogging eBook??? It’s brilliant. Nice images with expert help on how to get started making your own income. The user experience is high and makes me want to get back writing again.” G.Balfas - Internet Marketer and Actor

“I would just like to thank Mark Ford for the two days training that I spent with him one on one. It was very intensive and very productive. Mark Ford has made things a lot clearer for me in the setting up of my home business.
I thoroughly recommend Mark Ford’s training. Thank you Mark for all your ongoing help and support. It is much appreciated.” Pete Harris - Digital Marketer and Home Business Coach

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Published by Mark Ford, Home Business Lifestyle and Blogging Coach.