The difference between a blog and a CMS
The word CMS means Content Management System which in simple words means website. A CMS is a piece of software that is installed on the web host’s computer. So instead of installing something onto your piece of equipment, i.e. your computer you will install it directly onto the website. To add articles, images, videos etc. you will open a window and log onto your website. You have to do everything on your website so that the viewers can see what you’ve published. All updates, plug-ins are done through the website.
The CMS is not tied to the host. It’s the contents and your virtual shop/business. The company hosting your site can be seen as a space on the internet where you pay rent to be able to build your shop and get customers onto your online store. In other words, the web hosting company makes your website accessible to the world.
You can take your CMS and move it to another host. There are various types of CMS’ that have sophisticated functions. CMS’ can be a couple of thousands to set up for professional businesses, Universities, schools, food and beverage manufacturers and wholesalers etc. Several people can maintain a CMS and each one can have their own password to make changes, add articles or edit things on the site.
An example of a CMS would be https://www.theguardian.com/international.
The difference between a blog and a CMS, is that on a CMS you can set up payments methods and list products like a catalogue to make purchases online.
The difference between a blog and a CMS is that a blog is nowhere as sophisticated as a CMS; however, a CMS is static in nature and is built up of pages. A CMS can be very expensive, and it restricts you. You might not even end up using all its features for the price you’ve paid. A blog is a cheaper option for small businesses. WordPress is a popular platform for bloggers and for businesses because of its CMS functions. You can still achieve good results without investing a lot of money. Blog content is usually updated more often than a CMS, and the posts are always set in chronological order where the newer posts come first.
More and more companies are adding blogs as part of their CMS because of the advantages of blogging for their marketing strategy. Take a look at this article https://yourblogcontent.com/advantages-of-blogging/.
The difference between a blog and a CMS is that a blog is more personal and helps to humanise a brand. If you have a CMS with several products that look like a catalogue, have a short about us page, a contact us page and a products page it doesn’t give the brand character or what it stands for very well. The pages are static and you might just buy online, but in a world where competition is strong more and more companies are using blogs to humanise their brands. Take a look at this article https://blogbenefits.com/how-blogging-humanises-a-brand/.
WordPress is both a blogging and a CMS platform; this is why many businesses use it, especially startup companies.
A blog is your space on your website or on a platform where you have the freedom of speech to write about your passion, niche or your expert knowledge. You can provide company updates or whatever you feel will add value to your customers, potential customers and followers. It is an unpaid form of advertising generating traffic to your website for monetisation through optimisation. Setting up a blog is relatively easy where you’d need to get a platform. Today 30% of people use WordPress. You would need:
- A domain name
- A hosting company
- Some time for setup or if someone else is doing your website for you then you’d need time.
In today’s world, there are so many different products and services being offered, and new concepts are always coming out because of the direction the market is going in. With a new generation, there are new ways to resolve problems or find solutions. Often a new concept isn’t just readily accepted, and a blog helps to attain followers, warm them up to a concept that they never once thought about. Geniuses get found through new concepts and have been by putting themselves out there. Here are a few successful bloggers; Neil Patel, Rand Fishkin, Ian Cleary, Corbett Bar and there are a lot more names that I’ve missed.
The good aspect of a blog is that people can comment and there is more engagement.
WordPress is a popular choice for a blogger, and it can also be used as a CMS. There are a lot of plug-ins out there that can be used on WordPress to make it like a sophisticated CMS. It is a free, open-source, and a beginner can find it easy to use.
Huge multinational companies have CMS’ and often don’t need to have blogs to be able to sell their products. They are so hard to get hold of or sometimes it’s challenging to get something resolved. Lately, a lot of companies have been using the chat feature so that customers can chat to a customer service representative online to have their query resolved, which can also be enabled on WordPress. There are very few multinational companies using blogs because their products and services are recognised nationwide just by their brand.
Whether you’re going to have a blog or a CMS, it comes down to your personal needs and what you’re trying to attain. Hopefully, the difference between a blog and CMS points mentioned here helps you to see what is more sensible for you as an individual or as a business.
Choosing between a blog or a CMS is a question of time, money and the number of users focusing on different aspects of your blog or CMS and the goals you have set.
Take a look at this video that gives you a solid definition from a blog and a website.